• 8901 North Kings Highway, Myrtle Beach, SC 29572
  • 800.843.6779
The Best Shows in Myrtle Beach

Produced by the leader in live entertainment, Calvin Gilmore, and highly acclaimed by countless National media – these shows set the standard. If you are looking for the best live entertainment attractions in Myrtle Beach, look no further than The Carolina Opry Theater.

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The Carolina Opry Theater

The impressive variety of live music shows in Myrtle Beach can be traced back to one man, Calvin Gilmore, and his singular vision that first-rate entertainment could thrive along the Grand Strand.

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MYRTLE BEACH’S #1 GROUP DESTINATION!

Planning a group, corporate, or school event and looking for the best LIVE entertainment in Myrtle Beach?, Then look no further than The Carolina Opry Theater! We’ve been the #1 Group Destination for over 30 years! With 4 award winning shows to choose from we’ve got something for everyone!

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The Team

The Gilmore Entertainment Group Corporate Team

Calvin Gilmore / Founder

Gilmore is a known leader in the entertainment industry, his exceptionally high standard for musical talent and production quality has been recognized not only by the industry but also the public. The impressive variety of live music shows in

Myrtle Beach can be traced back to Gilmore and his singular vision that first-rate entertainment could thrive along the Grand Strand. Gilmore performs regularly in The Carolina Opry and has performed on the stage of the Grand Ole Opry many times.

For more background on Calvin Gilmore, visit his artist page here.

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David Olive / President

The leader of Gilmore Entertainment’s corporate team and trusted advisor to Calvin Gilmore, David is responsible for the day-to-day operation of the business. From Butler, Missouri, and raised around his family’s lakefront resort at the lake of

the Ozarks, you could say he has a lifetime of hospitality experience. David later earned a Bachelor of Arts degree in Music from Missouri Valley College and went into the insurance industry, where he was soon promoted to Vice President and Chief Operating Officer of the company. During this time, David met and became friends with Calvin Gilmore. Sharing a passion for music, the two formed a gospel band called Lighthouse, which toured in the Midwest. In 1991, David joined the company to assist with the construction phase of the current Carolina Opry Theater and, when the theater opened in 1992, David was promoted to company president.
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Jeffrey Gilmore / Senior Vice President

Jeff came by his production abilities naturally, having grown up in and around the business. Eight years old when his family opened The Carolina Opry, Jeff’s first job at the theater was carrying ice to the concession stand! Mentored by his father,

Jeff developed an interest in the production side of the business, particularly sound and video. After receiving his degree from Columbia College of Chicago, he officially joined the company in 2004 beginning his career with the company at Tribute! and soon moving to the flagship theater. Jeff is Senior Vice President in charge of Production and is a show director.
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Jordan Watkins / VP Marketing Director

Jordan also grew up in the business, inheriting her family’s creativity and love of music. Four years old when the theater opened, she often “produced” her own version of the show in her living room at home with close family friends, David Olive’s

children. Mentored by her mother, Jordan’s real interest was in the marketing, design and public relations aspects of the company. Watkins graduated from Clemson University, continued her education in Graphic Design and Publishing at the Savannah College of Art and Design and officially joined the company in 2005. Today, Watkins oversees all of Gilmore Entertainment’s marketing activities.
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Richard Scott / Director of Sales

Joining the company as a parking attendant in 1986, Richard has encountered and tackled every situation that live theater management can throw at you. Over the years, Richard continued to climb the ranks and has become a vital

component of the Gilmore Entertainment team and a trusted company expert. Scott serves on the company’s Marketing Committee and is responsible for overseeing the Group Sales, Hotel Sales, Corporate Sales and IT departments. Scott received a Bachelor of Science in Business Administration from the University of South Carolina, and a Master of Business Administration from Webster University.
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Alisa Lunsford / Accounting Manager

A native of Georgetown, SC, Alisa graduated from Coastal Carolina University with a degree in accounting and joined the Gilmore Entertainment team in 1990. Alisa has enjoyed the challenge of working with an entertainment company and the

unusual situations that sometimes arise. She remembers one occasion in the hectic early years when she needed a signature from Calvin on a document, but it was during showtime. Her creative solution was to go through the autograph line at intermission, with the document folded into a Spotlight Magazine, (the theater showbill)! Alisa is now a 27-year veteran of the company and holds the title of Accounting Manager.
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Tabby Yagle / Marketing Manager

Tabby is responsible for managing and coordinating all marketing projects between Gilmore Entertainment departments and with agencies outside of the company. Tabby graduated from Indiana University of Pennsylvania

with a degree in Accounting and Finance, then ventured down to Coastal Carolina University to earn her Master of Business Administration. Joining the Gilmore Entertainment team in 2014 as Marketing Assistant, Tabby has become an integral part of Gilmore Entertainment.
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Marilyn Doss / Director of Hotel Sales

With the Carolina Opry since 1991, Marilyn is responsible for all hotel and community relations and customer service as well as partnership and ad sales. If you don’t know Marilyn Doss then you probably will soon! Marilyn is active in the

community, you will see her smiling face at most Myrtle Beach Area Chamber of Commerce and Myrtle Beach Area Hospitality events.
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Margaret Wallace / Group Sales Director

Margaret moved from the Rock Hill area to join Gilmore Entertainment in 2012 and is responsible for all Group Sales initiatives and servicing. A seasoned group sales pro, Margaret previously worked for the RockHill CVB. Margaret is very active

in the group sales community from traveling for shows and conventions to participating right here at the local CNC meetings and chamber board committees. Margaret received her BS in Marketing from the Darla Moore School of Business at the University of South Carolina.
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Calendar of Events
Mon 11.20

The Carolina Opry Christmas Special

7:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!
Tue 11.21

The Carolina Opry Christmas Special

7:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!
Wed 11.22

The Carolina Opry Christmas Special

7:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!
Thu 11.23
No Events Today
Fri 11.24

The Carolina Opry Christmas Special

1:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!

The Carolina Opry Christmas Special

7:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!
Sat 11.25

The Carolina Opry Christmas Special

1:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!

Thunder & Light

4:00 pm
Dance, laser & magic show starring All That!

The Carolina Opry Christmas Special

7:00 pm
A dazzling, jolly, and sentimental musical celebration of America’s best loved holiday. An experience unlike any other!
Sun 11.26
No Events Today

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