The Carolina Opry
It's Showtime!

     

Around here the phrase "Showtime at the Beach" can mean only one thing: the Calvin Gilmore family of music variety shows.

The award-winning entertainer and producer has created an entertainment mecca in Myrtle Beach, attracting national attention and plaudits in the process. The Carolina Opry theater is an elegant 2,200-seat show palace in Myrtle Beach whose massive lobby, with its towering Corinthian columns and sweeping staircases, is an attraction in itself. The building's impressive facade and spacious auditorium is a fitting home for what is arguably the best live variety show in the country.

The Carolina Opry presents America's best music in Myrtle Beach's best show. It could be described as a dash of Broadway in an evening of classic; and contemporary country/pop/gospel music. The show is sparkle and glitter and heart and soul, rarely failing to make its audiences stand up and cheer. Among its many distinctions is that of having received South Carolina's highest tourism honor, The Governor's Cup. This comes as no surprise to the more than 5 million satisfied customers who have passed through Gilmore's theater doors since The Carolina Opry opened in 1986. Over 4,000 tour buses alone will visit the theater this year. The average Carolina Opry customer has seen the show (which is constantly changing and reinventing itself) between 4 and 7 times. Repeat business like that speaks more loudly than any ad copy. Southern Living Magazine was right when it said that Calvin Gilmore's Carolina Opry is not just a success, it is "an entertainment phenomenon."